Please Hold: How to Use On Hold Messages
Hold Messages…, let’s face it: on hold messages are annoying. On hold music is even more. People have grown sick of hearing the same dull elevator music while they wait for your answer on the phone.
The truth is phone messages are a very powerful tool if used correctly. In fact, studies have shown that they decrease the hang up rate by 90% – that means almost all of your prospects STICK to the phone message and wait for your answer.
If you want to know how you can do this, read on… you will like the information in this article.
On hold messages are almost as old as the phone, but the reason why people and business owners still use them is because they still work.
People who use the phone to contact you do it for 2 reasons:
– To report a fault in your business
– To make a purchase
While the first reason really only leaves you with a single choice (answer FAST and have a good explanation), those who want to make a purchase can be CONVINCED without you having to tell them anything.
Use on hold messages to grasp their attention; explain to them in detail how they can benefit from your product or service; inform them about the special offers that you have. Remember there is plenty of information that you can pass on to your customers while they wait by the phone, it would be a pity to waste their time playing lounge music when they can be sold!
Can I use phone messages with my phone system?
Unless you have an ancient phone, then yes, you can. Most companies are already using devices which can support hold messages and they have no idea about it.